Press Release
WORLD POKER TOUR AND GSN TEAM UP TO LAUNCH INTEGRATED WEBSITE, WPTONGSN.COM
The new site provides a built-in call to action for viewers to find the World Poker Tour show on GSN while featuring both brands on one website. www.WPTonGSN.com delivers new information each week tailored to the final table airing on GSN, taking fans beyond the 2-hour show to experience with behind-the-scenes footage, player history, archived WPT Live Updates, statistics, as well as unique GSN content offerings.
The site also features exclusive previews, show clips, a GSN channel locater, airdate schedules, episode guides, announcer biographies—including new hostess, Layla Kayleigh-- and complete Season VI WPT details. Additional content and features will become available as the WPT season premieres on GSN.
“ WPTonGSN.com is the one-stop shop for everything poker fans would want in a website,” said Jamie Roberts, Senior Vice President of Programming, GSN. “It provides exclusive content, features, information and much more about the new season of the WPT as it premieres on its new network home, GSN.”
The two brands are also teaming up to deliver multiple consumer promotions to further engage World Poker Tour fans on GSN. Beginning March 24th, the WPT VIP Sweepstakes, in association with Southwest Airlines will prompt fans watching the show to text in or visit www.WPTonGSN.com to enter for a chance to win WPT VIP prizes such as WPT Boot Camp experiences, WPT Cruises and more. Additionally, WPT and GSN will be running a contest on GSN Live, giving away five trips to Las Vegas where the winners can compete in the WPT Ladies Championship tournament at the Bellagio on April 13thand 14th. Women are a rising force in poker and the two brands are positioned to deliver content and experiences that will foster growth and support of ladies who watch and play.
“The ink was still wet on our network deal when WPT and GSN came together to find the very best way to support both brand initiatives while still delivering a unified message to consumers,” said WPT Founder, President and CEO, Steve Lipscomb. “In a time where the television industry is working to come back together, we are grateful to have a network partner who supports innovative ideas that bring the brands together to deliver the ultimate experience for fans and viewers.”
About WPTEWPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour®, a television show based on a series of high-stakes poker tournaments that will begin broadcasting in the United States on its new network home, GSN, in March 2008. WPT is licensed for broadcast globally. WPTE also offers a real- money online gaming website which prohibits wagers from players in the U.S. and other restricted jurisdictions. WPTE currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. The company is also engaged in the sale of corporate sponsorships. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO).
About GSN
GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and skill-based online games site, GSN.com. As the premier television network for games, GSN produces some of the most popular original casino and game show series on TV today. GSN.com features all types of game play: Flash games for fun and skill cash game tournaments. GSN is distributed throughout the U.S. and Canada by all major cable operators, satellite providers and telcos. The company is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further information, visit GSN’s press website at corp.gsn.com.
Media Contacts:
Lyndsay LaGree/WPT PR Cindy Ronzoni/GSN PR323-547-5827 310-255-6933
llagree@worldpokertour.com cronzoni@gsn.com
