Press Release

WORLD POKER TOUR® HITS INDIA

 

(LOS ANGELES) July 30, 2008WPT Enterprises, Inc. (Nasdaq: WPTE) and ZEE Entertainment Enterprises Limited announced that the World Poker Tour® (WPT) television series will air on Zee Sports, India’s first private sports channel, this September. Zee Sports is the flagship sports channel of Zee Network, the largest media franchise serving the South Asian Diaspora and the largest producer of Hindi programming in the world.

“Zee Sports and WPTE together create a powerful partnership as the most trusted vehicles to introduce poker to India,” said Steve Lipscomb, WPT Founder, President and CEO. “We are delighted to be making history together.”

Zee Sports will exclusively broadcast nineteen two-hour WPT Season IV episodes in India. Zee Sports will promote the WPT series on-air and online through its website www.zeesports.co.in. It will broadcast the episodes alongside current sports programming such as football, cricket, tennis, motor sports and golf. The series is scheduled to begin airing in September.

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ABOUT WPTE

WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour®, a television show based on a series of high-stakes poker tournaments that has been licensed for broadcast globally. WPT Season VI airs Monday nights at 9pm ET/PT on GSN in the United States, and WPT Season VII will air on FSN. WPTE also offers real-money online gaming on its website, www.worldpokertour.com, which prohibits wagers from players in the U.S. and certain other restricted territories. WPTE also has operations in mainland China, pursuant to an agreement with the China Leisure Sports Administrative Center where WPTE is developing and marketing the WPT China National Traktor Poker Tour. In January 2008, the company launched ClubWPT.com, an innovative subscription-based online poker club targeted to the estimated 60 million poker players in the United States and is currently offered in 38 States. WPTE currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. The company is also engaged in the sale of corporate sponsorships. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. WPTE is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO).

WPTEG

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by WPT Enterprises, Inc.) contains statements that are forward-looking, such as statements relating to the expansion of WPTE's brand licensing, the development of new television and film projects, the development of WPTE corporate sponsors and other business development activities, as well as statements regarding other capital spending, financing sources and the effects of competition. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of WPTE. These risks and uncertainties include, but are not limited to, the risk that WPTE may not obtain sufficient sponsorship revenues for Season VII programming of the WPT; difficulty of predicting the growth of our online gaming business, which is a relatively new industry with an increasing number of market entrants; reliance on the efforts of CryptoLogic to develop and maintain the online gaming website in compliance with WPTE’s business model and applicable gaming laws; the potential that our television programming will fail to maintain a sufficient audience; the risk that competitors with greater financial resources or marketplace presence might develop television programming that would directly compete with WPTE's television programming; the risk that WPTE may not be able to protect its entertainment concepts, current and future brands and other intellectual property rights; risks associated with future expansion into new or complementary businesses; the termination or impairment of WPTE's relationships with key licensing and strategic partners; and WPTE's dependence on its senior management team. For more information, review WPTE's filings with the Securities and Exchange Commission.

About Zee Sports: Zee Sports , is India’s first private sports channel launched by Zee Entertainment Enterprises the largest vertically integrated media conglomerate in the year 2005. Zee Sports have rights for some of the best sporting action from around the world which includes rights for Indian Football, Fight Sports, EPGA Tour , UEFA Champions League , Moto GP. Zee Sports has in house sports production team which is producing around 400 hrs of Live Sports Programming.

Contact:

Lyndsay LaGree

WPT Enterprises

323 330 9876

llagree@worldpokertour.com


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