Join the World Poker Tour

Who We Are

WPT Enterprises, Inc., is the creator of the World Poker Tour (WPT) – the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 15th season, which airs on FSN in the United States. Season XV of WPT is sponsored by ClubWPT.com, a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. ClubWPT.com also sponsors Season II of the WPT Alpha8 series of super-high roller poker tournaments which is currently in production and which which will air on FOX Sports 1 in the United States. WPT participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises, Inc. is a subsidiary of Ourgame International Holdings, Ltd.


Open Positions

Digital Marketing Manager – Irvine, CA

Online Operations Analyst – Irvine, CA


Digital Marketing Manager

WPT Headquarters | Irvine, CA

WPT is in search for a motivated, ambitious budding star looking to make a difference in the online social poker and casino world. WPT Enterprises is the creator of the World Poker Tour (WPT), the premier name in internationally televised gaming and entertainment with brand presence in offline tournaments, television, online and mobile. If you love working in a data-driven, fast-paced, challenging, and entrepreneurial environment, then the WPT is the right place for you.

We value strong analytical skills, problem-solving and quantitative experience. We want a great communicator and team player. If you are that person, come join the WPT Online Services team where every member contributes to make a difference.

Responsibilities:

The Digital Marketing Manager will be responsible for managing specific marketing channels and online publishers/ad networks to rapidly grow new users for WPT’s online games portfolio (social poker and casino games) on Desktop, Facebook and Mobile Apps. The ideal candidate should be proficient at media buying, campaign data analysis, ad creative ideation, identifying new consumer opportunities, thrive in a team-oriented and fast-paced environment, and love the challenge of identifying and marketing to targeted audiences.

The successful candidate must exhibit in-depth data analysis and demonstrate solid marketing messaging ability in order to understand the impacts on product metrics and revenue.

• Prospect and negotiate online media buys with new online publishers and ad networks to promote online products via Desktop, Mobile and in-App inventory sources.
• Manage various online publisher partnership to grow new consumer registrations, within such marketing channels as Display, Social, Search, Email, video, social posts, etc.
• Optimize daily the placement and targeting of online media buys using internal and external data sources to maximize new user volume and increase efficiencies for CPA and ROI.
• Conceptualize new ad designs & marketing messaging to develop new ad creatives.
• Create daily & weekly reporting metrics to properly analyze campaign performance.
• Work with other internal teams to promote our product via non-digital marketing channels.
• Test and optimize digital ads and landing pages to improve new user’s registration efficiency.
• Assist with Social posts on various platforms.
• Assist online marketing in other areas, where needed.

Requirements:

• Bachelor’s Degree in Marketing or related field.
• 2+ years of digital marketing experience successfully driving growth.
• Well versed in understanding of digital advertising landscape, including ad pricing (CPM, CPC, CPA, CPI, etc.), conversion funnels, tagging methodologies, and data metrics.
• Experience with either Google AdWords and/or Facebook Ads Manager, along with understanding of organic social platforms.
• Experience with mobile (MOS / in-App) a must, along with understanding of DMPs and programmatic platforms.
• Knowledge of SEO and ASO practices to drive higher rankings a plus.
• Strong data analysis and problem solving skills.
• Proficient with Microsoft Excel (specifically pivot tables).
• Tech savviness and knowledge of SQL/HTML, Adobe Creative suite, and web tools a plus.
• Team player with excellent verbal and written communication skills.
• Passion for the gaming industry a must; actual gaming product experience/theory a plus.
• Fluency in Mandarin is a nice to have.

Still reading? We want to hear from you!

Competitive compensation based on experience. Start ASAP. Send résumé, cover letter and salary requirement to [email protected]


Online Operations Analyst

WPT Headquarters | Irvine, CA

WPT is in search for a motivated, ambitious budding star looking to make a difference in the online social poker and casino world. WPT Enterprises is the creator of the World Poker Tour (WPT), the premier name in internationally televised gaming and entertainment with brand presence in offline tournaments, television, online and mobile. If you love working in a data-driven, fast-paced, challenging, and entrepreneurial environment, then the WPT is the right place for you.

We value strong analytical skills, problem-solving and quantitative experience. We want a great communicator and team player. If you are that person, come join the WPT Online Services team where every member contributes to make a difference.

Responsibilities:

The Online Operations Analyst would be responsible for the overall conversion and retention efforts for WPT’s online games portfolio (social poker and casino games) on web, Facebook and mobile. The ideal candidate should be a rockstar at analyzing data, have a business mind, enjoy dissecting user behavior, and love the challenge of impacting user behavior in a positive way.

The successful candidate must exhibit in-depth data analysis and demonstrate solid operations judgment on how that analysis impacts key product metrics.

• Collaborate to develop and implement an operations plan for improved conversion and retention on existing and new products
• Coordinate, lead, and work with internal teams to execute on operation tactics
• Execute and manage the operations activities: write copy, create promotions and offers, etc.
• Monitor, review and report results and KPIs on all operations initiatives
• Build operations team as required

Requirements:

• BS, quantitative or technical degree a plus (marketing, engineering, economics, or finance)
• 3+ years of experience in online/digital marketing / operations
• Strong data analysis and problem solving skills
• Strong understanding of player lifecycle, conversion and retention funnel, KPIs i.e. Conversion rates, LTV, ROI, etc.
• Team player with excellent verbal and written communication skills
• Passion for the industry
• Fluency in Mandarin is a nice to have


Do you feel you’d be a great fit? Tell us more!

Competitive compensation based on experience. Start ASAP. Send résumé, cover letter and salary requirement to
[email protected]



The World Poker Tour is an equal opportunity employer, and committed to hiring top talent regardless
of race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected
veteran, status as an individual with a disability, or other applicable legally protected characteristics.