Apr 30, 2020
San Jose, CA (April 30, 2020) – Theta Labs today announced a new global distribution deal with World Poker Tour® to launch an ‘always-on’, 24/7 poker live channel on THETA.tv, a next generation Esports entertainment platform built on the Theta blockchain, the leading decentralized video delivery network.
THETA.tv users around the globe are now able to access classic WPT programming such as World Poker Tour Seasons VIII through XVI, WPT Alpha8 Seasons I through III, WPT Greatest Seasons I through II, and King of the Club Season I. In addition, THETA.tv will feature live 2020-2021 poker events and tournaments held at the HyperX Esports Arena in Las Vegas and elsewhere, all through an ‘always-on’ 24/7 live channel that users can enjoy from any device including web, mobile and smart TVs.
By streaming the 24/7 live channel, THETA.tv introduces WPT as the first major content partner outside of the Esports category, featuring a genre that fits THETA.tv’s global audience extremely well. The partnership reflects THETA.tv’s plans to broaden its content portfolio and offer its users with relevant, meaningful programming outside of traditional esports content. For the first time, users can earn TFUEL token rewards for sharing their excess bandwidth while watching premium WPT poker content. Theta blockchain’s innovative approach to user rewards drives higher engagement and user retention, while sharing the benefits with viewers who can earn as much as $15/month just for watching.
“Theta Labs and WPT are innovators in our respective industries and this global partnership will provide our users with a new, ground-breaking way to watch the best televised poker product in the world, all powered by our peer-to-peer Theta blockchain technology,” said Mitch Liu, Co-founder and CEO of Theta Labs. “We’re looking forward to deeper integration of the Theta Network within WPT.”
“The World Poker Tour is excited to be featured on THETA.tv powered by the Theta Blockchain, an innovator in the fast-growing video streaming space,” said Adam Pliska, CEO of the World Poker Tour. “As THETA.tv and the Theta Network grows in size, we look forward to offering additional assets and programming on the platform in the upcoming future.”
For more information regarding the World Poker Tour, head to WPT.com.
About Theta Labs, Inc.
Theta Labs, Inc. pioneered the next generation Esports entertainment platform, THETA.tv, and Theta Network, the leading video delivery network powered by blockchain technology. Theta rewards anyone to restream video and enables existing video platforms to deepen viewer engagement, drive incremental revenues, and reduce CDN costs. Theta’s protocol enables users to earn rewards by relaying video on a peer-to-peer basis, utilizing excess bandwidth on any device. Platform partners span Esports, media, entertainment, peer-to-peer live streaming, and more. THETA.tv, the first platform built on the Theta Network, leverages its existing user base of millions of Esports viewers. Other video platforms integrating with the Theta protocol include Samsung VR, Littlstar and GFUEL. Learn more at www.thetalabs.org.
Theta Labs Media Contact
Kate Pietrelli – [email protected]
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 17th season, which airs on FOX Sports Regional Networks in the United States. Season XVII of WPT is sponsored by ClubWPT.com.
ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States with innovative features and state-of-the-art creative elements inspired by WPT’s 16 years of experience in gaming entertainment. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Ourgame International Holdings, Ltd. For more information, go to WPT.com.
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WPT, World Poker Tour and Spade Card Design are registered trademarks of WPT Enterprises, Inc. All rights reserved
WPT Media Contact
Matt Clark – [email protected]