Adda52.com to Have Rights to WPT® Brand and TV Library in India
Los Angeles, CA (April 14, 2016) — World Poker Tour® today announced an international brand licensing agreement with Gaussian Networks Pvt. Ltd.’s poker brand, Adda52.com, under which it has agreed to license products and services on an exclusive basis in India. Adda52.com, the largest poker website in India, will have the rights to distribute select seasons of the WPT® television library, create WPT merchandise, and leverage the WPT brand to secure local sponsorship partners.
In addition, Adda52.com will qualify players from India to participate in select World Poker Tour events held around the globe.
Founded in 2011, Adda52.com is unquestionably the market leader for online poker in India, a country with a population of more than 1.25 billion and a burgeoning poker community. In 2016, Adda52.com reached 800,000 registered users and hosted India’s first-ever 10 Million INR-guaranteed tournament.
“The association with the World Poker Tour comes at a very crucial time in India,” said Anuj Gupta, Founder & CEO of Adda52.com. “There is a poker boom and the Indian poker community is looking for a better tournament experience. With this tie-up, we want the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the knowledge the WPT brings to the table.”
Adam Pliska, President and CEO of the WPT, adds, “We are proud to partner with Adda52.com, India’s premier poker platform, and to expand the World Poker Tour’s global footprint into one of the fastest growing markets worldwide. Alongside Adda52.com, the World Poker Tour is uniquely positioned to bring the WPT experience to millions of fans and players in India and help grow the mind sport of poker throughout the country.”
“The World Poker Tour has successfully implemented international brand licensing partnerships in Asia with Ourgame and previously in Georgia with Europe-bet,” said Angelica Hael, VP of Global Tour Management for the WPT. “We are currently in negotiations to execute similar partnerships in additional regions, and look forward to expanding the WPT’s global footprint even further.”
For more details on World Poker Tour events, sponsors and promotions, please visit www.WPT.com.
WPT Media Contact
Rich Ryan – [email protected]
Adda52.com, India’s largest poker website, is owned by Gaussian Networks Pvt Ltd with 8 Lac player base. Gaussian Networks believes in the highest values of business conduct. Adda52 has been certified from iTech labs for fair play and random number generator (RNG). The company has also tied up with multiple banks and payments gateways to process payments of customers. The company also facilitates its users to reach out for any query on e-mail ([email protected]) or call (1800-3000-0611, 11AM to 11PM, Mon-Sun). All the card games offered at Adda52.com are completely secure and legal to play in India and run 24×7 in Ring, Tournament, Sprint and Sit n Go formats. The site currently offers 4 poker variants – No Limit Texas Hold’em, Pot Limit Omaha, Omaha Hi/Lo and Crazy Pineapple at various stakes.
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 14th season, which airs on FSN in the United States. Season XIV of WPT is sponsored by ClubWPT.com, a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. ClubWPT.com also sponsors Season 3 of the new WPT Alpha8 series of super-high roller poker tournaments which is currently in production and which airs on FOX Sports 1 in the United States. WPT participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Ourgame International Holdings, Ltd. For more information, go to WPT.com.
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