Los Angeles, CA (October 9, 2018) — World Poker Tour® today announced a partnership with FansUnite Entertainment Inc. to integrate the innovative, award-winning blockchain sportsbook across the WPT®’s global platform.
The wide-ranging partnership spans across multiple television integrations, as FansUnite makes its debut appearance on The QYOU’s “Heads Up Daily” (“HUD”) series airing on Super Channel in Canada. This partnership includes social media cross promotion, and live event activation featuring giveaways and contests throughout Europe and Asia. Plus, the WPT and FansUnite will partner on cross-promotional efforts in conjunction with Leicester City Football Club of the English Premier League, an official FansUnite partner.
“The sports betting and blockchain industries continue to provide applications to the gaming world, and the World Poker Tour is proud to name FansUnite as an official partner,” Adam Pliska, CEO of the World Poker Tour, said. “We are thrilled to introduce FansUnite to the WPT’s millions of poker players and fans across the globe through television, digital media, live events, and more, and we look forward to further strategic partnership integrations and activations with FansUnite.”
“Over the last two decades, the World Poker Tour has been at the forefront of gaming entertainment,” Darius Eghdami, FansUnite CEO, said. “WPT’s worldwide reach, instant name recognition, hundreds of thousands of players, and millions of fans make them the class of their industry. This partnership introduces FansUnite to millions of poker fans across the globe, and gives WPT partners the first look at our industry-changing technology.”
Founded with the mission to improve conditions for sports bettors everywhere, FansUnite is striving to advance the sports betting industry through the power of blockchain technology to provide cheaper, more secure, verifiable, and transparent betting.
In addition to the sportsbook offering, the FansUnite Protocol serves as the blockchain-based infrastructure for sports data applications, daily fantasy sports and a variety of other applications reliant on sports data.
WPT Media Contact
Matthew Clark – [email protected]
FansUnite Media Contact
Lara Miller – [email protected]
The FansUnite Protocol is an industry standard for sports betting and sports data applications built on the Ethereum blockchain. The protocol will provide the infrastructure necessary to redistribute the responsibility over the execution and resolution of bets from centralized operators out to a network of independently operated and incentivized Oracles, providing bettors assurance that their bets are executed as entered, free from bias or tampering, while bet details are immutably and transparently stored on the Ethereum blockchain.
The protocol will provide the groundwork for a host of applications that span traditional bookmaking, betting exchanges, daily fantasy sports, poker and card-based games, and a variety of other services reliant on sports data. These decentralized applications (DApps) will be free to charge fees, utilize their own tokens for betting, and set market prices based on full market information transparently available on the blockchain. For more details on the FansUnite Protocol, please visit www.fansunite.com to review the White Paper and Business Case.
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 17th season, which airs on FOX Sports Regional Networks in the United States. Season XVII of WPT is sponsored by ClubWPT.com. ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Ourgame International Holdings, Ltd. For more information, go to WPT.com.