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Los Angeles, CA (February 12, 2018) – On Friday, February 2, 2018, in Minneapolis, Minnesota, WPT Foundation™ and Latitude partnered together for the first-ever NVRFLD charity poker event. The event raised more than $1.7 million to benefit several global charitable initiatives. The winner of the tournament was Jon Aguiar, Director of VIP Experience for DraftKings.
“Having Latitude and WPT Foundation team up was a fantastic pairing,” said Cathy Pohlad, event chairperson. “I am excited to see NVRFLD events spread throughout the country.”
Proceeds from the event benefited global charitable partners, including MATTER, Healing Haiti, Starkey Hearing Foundation, and Opportunity International. These philanthropic organizations will use the funds to affect positive change in Minneapolis and around the world, from sustainable food solutions to healthcare access. Project focus beyond Minnesota will be in Haiti, Zimbabwe, Mozambique, Liberia, Uganda, Senegal, and Tanzania.
“By combining Latitude’s talent for designing experiences and WPT Foundation’s leadership in tournament poker, we were able to create an incredible poker event to benefit several non-profits that hit close to my heart,” said Jeremy Carroll, President of Latitude. “NVRFLD will continue to unlock generosity and bring the community together to elevate humanity.”
“Poker continues to be a leading way to raise money for critical issues around the world, as seen by the more than $1.7 million raised in the first WPT Foundation Presents NVRFLD charity poker tournament,” said Adam Pliska, CEO of the World Poker Tour®. “WPT Foundation is honored to have partnered with Latitude to help raise awareness and funds for incredible organizations in MATTER, Healing Haiti, Starkey Hearing Foundation, and Opportunity International. WPT Foundation has now raised more than $11 million to benefit nearly 30 global philanthropic organizations, and we look forward to continuing to use our platform to elevate the world.”
For more information on how to get involved with NVRFLD, contact [email protected].
Latitude Media Contact
Alex Lambert – [email protected]
WPT Media Contact
Donnie Peters – [email protected]
About Latitude
Latitude is a brand and experience design agency that believes meaningful connections move the world forward. They work with clients to identify their core purpose, and from there, Latitude builds brands, campaigns and experiences that embolden that purpose. Since 2009, Latitude has been using its success in design, advertising, interactive and print production to invest more than $4.7 million dollars to empower women and children living in extreme poverty around the world.
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 16th season, which airs on FOX Sports Regional Networks in the United States. Season XVI of WPT is sponsored by ClubWPT.comand PlayWPT.com. ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. PlayWPT.com is a social gaming platform offering free-to-play poker and slots with innovative features and state-of-the-art creative elements inspired by WPT’s 16 years of experience in gaming entertainment. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Ourgame International Holdings, Ltd. For more information, go to WPT.com.
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