San Jose, CA (January 21, 2021) – Theta Labs today announced that World Poker Tour® (WPT®), the premier name in live poker entertainment, has integrated the native Theta Network protocol and Theta Fuel (TFUEL) micropayments on its platform. Building on the success of Theta licensing WPT content in the past year, users can now enjoy the benefits of Theta decentralized streaming protocol directly on the WPT website with a brand new 24/7 poker channel built on Theta blockchain.
Theta integration allows leading entertainment and streaming platforms like WPT to lower their video delivery CDN costs by 50% or more, while increasing user engagement, viewing times and monetization. Users in return can earn TFUEL tokens for sharing video content utilizing their excess bandwidth and computing resources. Theta blockchain’s innovative approach enables fans to earn as much as $10-$15/month simply by watching their favorite poker content on their browser with no download required.
“World Poker Tour is excited to fully integrate Theta network peer-to-peer streaming infrastructure on our new Theta powered channel on WPT.com and provide millions of our global fans with a superior viewer experience,” said Adam Pliska, CEO of the World Poker Tour. “We view this as a strategic long-term opportunity as a differentiator for us in the industry and we believe it will contribute to additional viewer growth.”
“Theta Labs and WPT continue to lead the media and entertainment industry in the adoption of blockchain technology. This integration marks an important milestone and establishes WPT as the best and most cutting edge televised poker product in the world,” said Mitch Liu, Co-founder and CEO of Theta Labs. “Integrating Theta is a win-win proposition that benefits all stakeholders in the streaming ecosystem.”
For more information regarding the World Poker Tour, head to WPT.com.
About Theta Labs, Inc.
Theta Labs pioneered Theta Network, the leading video delivery network powered by blockchain technology, and THETA.tv, the next generation decentralized live streaming platform. Theta infrastructure enables existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on a peer-to-peer basis on any PC, mobile, Smart TV and IoT device.
Theta’s enterprise validator and governance program is led by global leaders including Google, Samsung, Binance, Blockchain Ventures, and gumi. THETA.tv, the first application built on the Theta Network, leverages its existing user base of millions of esports viewers to seed the Theta P2P mesh network along with content partnerships with MGM Studios, CONtv, NASA, World Poker Tour, and others. Video platform partners include Samsung VR, GameTalkTalk, MovieBloc, Ultra, GFUEL and other OTT media, entertainment, peer-to-peer live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency, and traditional Silicon Valley VCs including DCM and Sierra Ventures. Learn more at www.thetalabs.org.
Theta Labs Media Contact
Erhan Korhaliller – [email protected]
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 18th season, which airs on FOX Sports Regional Networks in the United States. Season XVIII of WPT is sponsored by ClubWPT.com. ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 43 states and territories across the United States, Australia, Canada, France and the United Kingdom. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. For more information, go to WPT.com. WPT Enterprises Inc. is a subsidiary of Allied Esports Entertainment, Inc.
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WPT, World Poker Tour and Spade Card Design are registered trademarks of WPT Enterprises, Inc. All rights reserved
WPT Media Contact
Matt Clark – [email protected]